West Chester University’s Graduate Certificate in Publishing

Abstract

West Chester University (WCU)’s Graduate Certificate in Publishing derives its strength from its interdisciplinary design. Besides being informed by professional and technical writing scholarship and pedagogy, the program draws foundationally from book, media, and publishing studies and features MBA and design courses as well. Its book/media component takes its cue from the many well-developed United Kingdom (UK) and European university publishing and editing programs, while its inclusion of highly ranked MBA courses reflects key skills and knowledge the industry typically desires for those working in editorial and production divisions. Similarly, the art electives aim to equip graduates with a deeper understanding of the elements and importance of the graphic arts and design in marketing as well as editorial management.

WCU’s 18-credit program provides high-quality preparation for diverse publishing and related new media careers. By examining the shifts in writing, reading, and publishing over the centuries, students gain multifaceted knowledge of publishing history and media transformations and, consequently, are better able to navigate today’s ever-changing publishing and media worlds through a more-informed perspective. It is the only program in the area to do so. The publishing program equips students with a well-rounded, hands-on understanding of contemporary publishing and digital media. This article details the program’s underlying rationale, showcases its components, and offers advice.