Review of Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising

Authors

  • Laurence José Grand Valley State University

Keywords:

Book Review

Abstract

Digital Strategies examines emerging technologies and their role for building data-driven decisions in the fields of public relations, marketing, and advertising.

Downloads

Download data is not yet available.

Author Biography

Laurence José, Grand Valley State University

Laurence José is an Associate Professor of Writing and the Director of the Digital Studies minor at Grand Valley State University where she teaches classes in professional writing, visual rhetoric, and digital
studies. Her research interests include data design, cross-cultural communication, writing pedagogy, and program administration. Her work has appeared in journals in the US and France, and different edited
collections. Between 2008 and 2015, she contributed to Programmatic Perspectives in different ways, including as the book review editor and as an assistant and associate editor.

Downloads

Published

2022-11-19

How to Cite

José, L. (2022). Review of Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising. Programmatic Perspectives, 13(1), 136–139. Retrieved from https://programmaticperspectives.cptsc.org/index.php/jpp/article/view/17

Issue

Vol. 13 No. 1 (2022): Programmatic Perspectives

Section

Book Reviews